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Looking to Sell?

Seller's Guide

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Selling Your Home

Where market insight and storytelling come together to position your home for success.

Selling a home is both a major financial decision and a personal milestone. Your property represents years of care, investment, and memories; it deserves a strategy that reflects your hard work. Whether you are looking for more space, relocating, or simply ready for your next chapter, my goal is to understand your needs. Your opinions, thoughts, and feelings matter. I make every effort to ensure the process of selling your home is as smooth, thoughtful, and strategic as possible.

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Strategic Pricing

An elevated, Thoughtful Approach

Pricing sets the foundation for a successful sale. My background in the financial services industry - where I held my Series 7 license - and my degree in Business and Economics have shaped how I evaluate value and pricing. I take a data-driven, market savvy approach that blends analytics with a real world understanding. My goal is to price your home strategically, attract qualified buyers early, and create momentum that leads to the strongest possible outcome.

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Preparing Your Home for Market

The details that make buyers fall in love

We know selling your home can be both exciting and emotional. By making a few thoughtful updates, you can ensure buyers see your home at its absolute best—without losing its unique character. From light enhancements to full scale staging, I help ensure your home is shown at its very best; both in person and online. I will give you clear, prioritized steps for preparing your home for sale, with expert tips for maximizing impact while respecting your time and investment.

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Marketing that Moves

Blending powerful online strategy with trusted local connections

Your home deserves more than standard marketing. My background in internet marketing and online sales gives me a unique advantage when it comes to visibility and positioning. I understand how buyers discover properties, and what makes them stop scrolling. I personally hold a commercial drone license, which allows me to oversee every detail of aerial photography and videography. But I also partner with Santa Barbara’s best photographers and videographers to ensure each listing is captured in the best light possible. Together, we create cinematic visuals and compelling storytelling that showcase your home’s character and setting beautifully. From premium digital campaigns to private networking and agent outreach, I blend online strategy with local resources to attract the right buyers.

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Negotiation & Closing

Where strategy, timing, and communication make all the difference.

My professional background has taught me that negotiation is both and art and a discipline. I approach every offer with preparation, poise, and a clear understanding of what truly drives value: beyond just price, but also timing, terms, and emotional motivation. I know when to advocate firmly and when to find common ground. My focus is always on protecting your interests while keeping the process moving smoothly toward a successful close. I’m hands-on throughout the process, keeping you informed and supported every step of the way.

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Let’s Connect

I ’d love to learn more about your goals.

Selling a home starts with a clear understanding of your goals, your timeline, and the story your home is ready to tell. Whether you’re exploring options or ready to bring your property to market, I’m here to offer honest insight and a clear plan forward.

Let’s start with a conversation about your home, the market, and how to position it for success.